British Prime Minister Tony Blair's office announced yesterday a major shake-up in the way he gets his message across to the press, following the resignation of his controversial media chief. Days after the resignation of his powerful media aide Alastair Campbell, Blair said yesterday he would curb the role of his spin doctors in an effort to win back voters' trust. Blair, under fire for his perceived obsession with media manipulation, also suggested televised, US-style media briefings to tackle a breakdown in trust between the public, politicians and journalists. Blair faces a crisis of credibility and the toughest test of his six-year rule over the suicide of a British weapons expert who cut his wrist after being exposed as the source of a report saying Blair's government hyped the case for war with Iraq. The changes draw heavily on an independent review of government communications, carried out by senior journalists, media specialists and government advisers, and chaired by Bob Phillis, chief executive of the Guardian Media Group, which owns The Guardian and The Observer newspapers. In its interim report published yesterday, Phillis' group said there has been a "three-way breakdown in trust between government and politicians, the media and general public." Ideas to improve the situation include televising the government's daily news briefings and ensuring that those speaking to the media are named, instead of being cloaked by traditional anonymity. **PHOTO CAPTION*** Britain's Prime Minister Tony Blair answers questions during his monthly press briefing in Downing Street, London, September 4, 2003. (REUTER/POOL/Stefan Rousseau)