"I would vote for Saddam Hussein before George Bush." That was the reaction of one disgusted relative of a 9/11 victim to the president's first re-election adverts.
The TV ads use images of the devastated World Trade Center to portray him as the right leader in difficult times. Families accuse Bush of trading on tragedy for personal gain. It feels like the deaths of our loved ones are being used for political purposes," said Nikki Stern, who lost her husband in the attacks.
Firefighters have also denounced the ads as "hypocrisy at its worst."
The head of one group said: "Please remove these ads from the airwaves immediately. Apologize to the victims of 9/11 and never attempt to use these images for partisan purposes again."
Others believe the campaign is perfectly acceptable. "There's nothing unfair about using those shots," said political consultant Hank Sheinkopf. "Frankly, that is the defining moment of our age. He was the President at the time. He has been the man who has led the war against terrorism. He has got to take the credit for it as a way of making sure the Democrats can't attack him on the economy."
Some families say they are upset at Bush using September 11 while he refuses to testify publicly before the federal commission investigating the attacks.
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George W. Bush at his ranch near Crawford, Texas. (AFP/POOL/Rod Aydelotte)